flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short Competitive Landscape Analysis Course teaches you how to define the market scope, map out competitors, and create standard profiles on features, pricing, and go-to-market approaches. You will learn to segment customers, analyse positioning, track trends, and design winning pricing strategies. Build clear reports, executive briefs, and practical go-to-market plans that you can apply right away to make better growth decisions.
Elevify advantages
Develop skills
- Competitor mapping: Quickly identify direct, indirect, and alternative rivals.
- Market positioning: Score competitors and reveal gaps to sharpen your value proposition.
- Pricing strategy: Benchmark rivals and design profitable, testable price tiers.
- Go-to-market planning: Prioritise segments, channels, and demand-generation tactics fast.
- Executive reporting: Turn research into concise CMO-ready reports and slide briefs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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