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Competitive Landscape Analysis Course

Competitive Landscape Analysis Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This short Competitive Landscape Analysis Course teaches you how to define the market scope, map out competitors, and create standard profiles on features, pricing, and go-to-market approaches. You will learn to segment customers, analyse positioning, track trends, and design winning pricing strategies. Build clear reports, executive briefs, and practical go-to-market plans that you can apply right away to make better growth decisions.

Elevify advantages

Develop skills

  • Competitor mapping: Quickly identify direct, indirect, and alternative rivals.
  • Market positioning: Score competitors and reveal gaps to sharpen your value proposition.
  • Pricing strategy: Benchmark rivals and design profitable, testable price tiers.
  • Go-to-market planning: Prioritise segments, channels, and demand-generation tactics fast.
  • Executive reporting: Turn research into concise CMO-ready reports and slide briefs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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