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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent signals to choose and prioritise accounts, craft focused strategies and customised communications, coordinate campaigns across various channels using suitable tools, and monitor sales pipeline effects through dashboards, performance indicators, and practical improvement methods you can implement right away.

Elevify advantages

Develop skills

  • Design ABM plays: create focused sequences for executives, technical teams, and nurturing leads.
  • Select target accounts: apply firmographic, technographic, and intent data effectively.
  • Define ICP and buyers: outline corporate roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
  • Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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