flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding key business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent signals to choose and prioritise accounts, craft focused strategies and customised communications, coordinate campaigns across various channels using suitable tools, and monitor sales pipeline effects through dashboards, performance indicators, and practical improvement methods you can implement right away.
Elevify advantages
Develop skills
- Design ABM plays: create focused sequences for executives, technical teams, and nurturing leads.
- Select target accounts: apply firmographic, technographic, and intent data effectively.
- Define ICP and buyers: outline corporate roles, challenges, and technology indicators.
- Orchestrate ABM campaigns: synchronise tools, schedules, and sales teamwork.
- Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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