Coupon Course
This course equips you with essential skills to leverage coupons effectively for revenue growth while protecting profits. You'll explore unit economics, optimal discount strategies, and targeted campaign design, culminating in data-driven optimization techniques.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Coupon Course teaches you how to use discounts wisely to increase revenue while safeguarding profits. You will learn about unit economics, margins, and the smallest discounts that work, then apply coupons throughout the customer journey with clever messaging. Create successful campaigns, select appropriate coupon types, target specific groups accurately, and monitor uplift, average order value, and margins using straightforward reporting and improvement methods.
Elevify advantages
Develop skills
- Mastery of coupon mechanics: quickly design clever limits, rules, and stackable offers.
- Profit-protecting discounting: establish thresholds that raise average order value without harming margins.
- Targeted coupon strategy: divide audiences into segments and activate offers that really convert.
- High-return campaign design: create, A/B test, and expand successful coupon promotions.
- Data-based optimisation: monitor uplift, margin effects, and know when to halt.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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