Consumer Psychology Course
Gain expertise in consumer psychology for effective marketing. Master mental biases, honest influence methods, and data-backed onboarding to enhance customer acquisition, involvement, and loyalty—particularly for subscription services and wellness offerings. This course equips you with practical tools to understand buying decisions, craft compelling strategies, and measure real results ethically, boosting business growth in competitive digital markets.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how everyday people choose what to click, test, and continue paying for. You will explore key drivers of motivation and behaviour science, applying them to user studies, customer group profiling, smooth onboarding processes, and week-long engagement strategies. Delve into mental shortcuts, subscription presentation techniques, and customer acquisition drives, all while prioritising honest design, open practices, and solid metrics to improve loyalty and happiness in online products.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial offers, and subscription paths.
- Convert user studies into precise wellness customer groups for better targeting and returns.
- Write persuasive ad and landing page text using motivation and social evidence.
- Build onboarding and week-long engagement paths to increase activation and loyalty.
- Track behaviour changes with key performance indicators, steering clear of harmful design tricks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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