flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Consumer Behaviour Course teaches you how people select wellness and mental health apps, considering factors like motivations, perceived value, social influences, ease of use, and challenges such as cost and privacy concerns. You will learn quick research techniques, micro-segmentation, targeted positioning, message creation, and decision journey mapping to develop better strategies that enhance user acquisition, activation, and sustained engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: identify true triggers for adopting wellness apps.
- Rapid insight research: extract behaviour patterns from reviews, reports, and forums.
- Micro-segmentation mastery: quickly define high-value personas for 25–35 urban professionals.
- Journey mapping skills: create effective nudges throughout the freemium user funnel.
- Conversion-focused messaging: develop and test copy that builds trust and increases sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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