flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to lead B2B SaaS growth confidently. You will learn to assess business performance, interpret market and customer insights, develop a strong brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost sales pipelines, improve annual recurring revenue, and support executive choices with data-driven approaches.
Elevify advantages
Develop skills
- B2B SaaS assessment: swiftly evaluate markets, sales funnels, customer loss, and growth drivers.
- CMO-level analytics: create SaaS dashboards, set key performance indicators, and run experiments.
- Brand positioning: develop straightforward stories for mid-market that appeal to non-technical buyers.
- Go-to-market strategy: plan channels, ideal customer profiles, and demand tactics for quick ARR increase.
- Marketing team design: organise teams, budgets, and rewards for efficient scaling.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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