Business Media Training
Gain mastery in Business Media Training tailored for data-related crises. Develop skills to create clear messages, manage challenging media interviews, protect your brand's reputation, and transform high-pressure situations into marketing opportunities that strengthen trust with clients, media, and stakeholders. The course covers crisis communication strategies, interview techniques, plain-language explanations of complex issues, reputation recovery methods, and social media monitoring during emergencies.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical tools to manage technology and data crises confidently. You will learn ethical disclosure principles, basic legal knowledge, and quick response procedures, then develop clear and empathetic messages for all communication channels. Gain hands-on experience in media interviews, handling difficult questions and answers, and delivering technical briefings. Utilise social listening tools, performance metrics, and organised follow-up strategies to safeguard your reputation and speed up recovery processes.
Elevify advantages
Develop skills
- Crisis communication playbooks: respond swiftly to data incidents with assurance.
- Media interview strategies: manage difficult questions while staying on message.
- Plain-language communication: simplify complex data problems for clear client updates.
- Reputation recovery strategies: restore trust using metrics, outreach, and service agreements.
- Social listening during crises: monitor sentiment, dispel rumours, and refine messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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