flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Brand Building Course provides a straightforward, hands-on approach to establishing your brand's identity, character, and tone, then developing it into a practical guide for your team. You'll discover how to analyse competitors, develop positioning, construct messaging structures, and ensure uniform communication across various platforms. Conclude with basic evaluation techniques, essential performance indicators, and report formats to enable your brand to roll out swiftly and enhance progressively.
Elevify advantages
Develop skills
- Strategic positioning: develop precise brand declarations that attract customers quickly.
- Brand identity systems: establish core values, character, and straightforward application guidelines.
- Messaging frameworks: construct pitches, slogans, and content that promotes effectively.
- Brand playbooks: formulate voice, tone, and platform instructions that teams adhere to.
- Brand testing: conduct efficient A/B evaluations and monitor indicators such as NPS and customer loyalty.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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