Banking Marketing Course
Gain expertise in marketing credit cards and personal loans in banking. Build customer trust, target urban young professionals aged 25-35, develop compelling and compliant messages, select optimal channels like digital and influencers, and refine campaigns using data-driven KPIs, testing, and optimization to boost customer acquisition and return on investment effectively.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to market banking products like cards and loans using strong value propositions, trust-building strategies, and clear pricing to ease customer worries. You will learn to reach city-dwelling young adults aged 25-35, create tailored campaigns for different channels, use social proof effectively, and measure success through key performance indicators, testing, and reports to make every effort more efficient, rule-compliant, and focused on conversions.
Elevify advantages
Develop skills
- Develop trust-building techniques proven for banking to quickly lower customer risk perceptions.
- Master positioning credit cards with targeted offers for urban professionals aged 25-35.
- Create clear, compliant value propositions and copy for cards and personal loans.
- Plan and refine strategies for digital, in-app, and influencer marketing channels.
- Implement performance tracking with KPIs, creative testing, and funnel optimization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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