flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This A/B Testing Course teaches you how to set clear objectives, select proper metrics for growing subscriptions, and create solid experiments that give reliable outcomes. You will learn to write hypotheses, use randomization, determine power and sample size, check data quality, and perform practical statistical analysis to interpret results with assurance and convert test findings into accurate, data-informed choices for products and growth.
Elevify advantages
Develop skills
- Design effective A/B tests: develop clear hypotheses and proper randomization.
- Select suitable metrics: match test KPIs to customer acquisition, retention, and revenue.
- Quickly calculate sample size and power with simple formulas and R/Python code.
- Analyse results confidently: evaluate lifts, confidence intervals, and appropriate statistical tests.
- Convert test data into actions: produce clear reports, decide on rollouts, and plan next steps.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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