web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS metrics, LTV calculations, dashboard creation, testing frameworks, and CRO strategies to monitor complete user journeys, seal funnel gaps, and convert insights into increased revenue alongside optimised advertising budgets. Ideal for boosting business performance through precise data handling.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-based choices. You will cover basics of ecommerce analytics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis, then use effective strategies to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel investments straight to sales outcomes.
- Experiment roadmapping: plan quick A/B tests and interpret findings confidently.
- CRO and UX optimisation: repair funnel issues, raise conversion rates, and increase average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and enhance ROAS.
- User journey analytics: chart behaviours, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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