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Social Media Optimization Course

Social Media Optimization Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Social Media Optimization Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. You will learn keyword research for eco-friendly skincare, how to write short bios, select consistent usernames, and create a unified brand system. Set up tracking using UTM parameters, GA4, and dashboards, then follow a straightforward execution workflow, testing plan, and governance checklist for quick, measurable outcomes.

Elevify advantages

Develop skills

  • Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook quickly.
  • Keyword targeting: map high-intent keywords to bios, usernames, and ALT text.
  • Link tracking mastery: build UTM-based link-in-bio and profile link setups.
  • Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
  • Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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