Social Media Marketing & Digital Strategy Course
Gain mastery in social media marketing and digital strategy tailored for e-commerce success. Discover the balance between paid and organic methods, precise audience targeting, creative testing, key performance indicators, and omnichannel measurement to propel sales, increase store visits, and launch high-ROI campaigns that deliver real results.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Marketing and Digital Strategy Course equips you with a hands-on, step-by-step approach to planning effective campaigns, segmenting audiences accurately, and selecting optimal platforms for every stage of the sales funnel. You will master designing compelling creatives that convert, blending paid and organic strategies seamlessly, monitoring KPIs through intuitive dashboards, and refining budgets via experiments, attribution models, and omnichannel data for sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
- Audience strategy: create high-intent segments and retargeting that drives conversions.
- KPI-driven reporting: build dashboards, OKRs, and ROAS-focused tracking.
- Creative campaign design: develop content, CTAs, and briefs that boost sales.
- Cross-channel integration: link social, email, and in-store efforts for full-funnel growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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