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Social Media Marketing & Digital Strategy Course

Social Media Marketing & Digital Strategy Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Social Media Marketing and Digital Strategy Course equips you with a hands-on, step-by-step approach to planning effective campaigns, segmenting audiences accurately, and selecting optimal platforms for every stage of the sales funnel. You will master designing compelling creatives that convert, blending paid and organic strategies seamlessly, monitoring KPIs through intuitive dashboards, and refining budgets via experiments, attribution models, and omnichannel data for sustainable, profitable business growth.

Elevify advantages

Develop skills

  • Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
  • Audience strategy: create high-intent segments and retargeting that drives conversions.
  • KPI-driven reporting: build dashboards, OKRs, and ROAS-focused tracking.
  • Creative campaign design: develop content, CTAs, and briefs that boost sales.
  • Cross-channel integration: link social, email, and in-store efforts for full-funnel growth.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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