Social Media as a Business Driver Course
Transform social media into a powerful revenue generator. This course equips digital marketers in Uganda with skills to choose optimal channels like LinkedIn, Instagram, and X, develop lead-generation content plans, execute $2K monthly paid tests, monitor ROI through KPI dashboards, and collaborate with sales teams to build a reliable sales pipeline and achieve measurable business growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to leverage social media platforms such as LinkedIn, Instagram, and X to create consistent lead generation and revenue streams for businesses. Participants will master B2B audience research techniques, develop tailored strategies for specific networks, design 4-week content and lead generation calendars, conduct effective paid social experiments on a $2,000 budget, and build KPI dashboards that directly link campaigns to sales pipeline, team alignment, and tangible return on investment in straightforward, practical ways.
Elevify advantages
Develop skills
- B2B social channel strategy: select top networks and adapt content quickly.
- Lead generation content sprints: create 4-week plans turning posts into demos.
- Paid social testing: conduct $2K monthly trials to cut costs and increase trials.
- Revenue-focused KPIs: connect social metrics to pipeline, leads, and sales wins.
- Sales-aligned social operations: qualify leads, sharpen messaging, boost conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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