Social Media Analytics Course
This course equips you with essential skills in social media analytics, focusing on performance measurement, data analysis, and actionable optimization strategies for brands like eco-friendly home products.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Analytics Course teaches you how to assess influencers, user-generated content, and ad creatives, set up content categories, and match messaging with an eco-friendly home products brand. You will learn key performance indicators, practical benchmarks, data quality checks, and basic attribution, then use insights to create straightforward dashboards, brief executive reports, and targeted 4–6 week optimisation plans that boost performance quickly.
Elevify advantages
Develop skills
- KPI mastery: calculate and benchmark core social media performance metrics.
- Data-driven diagnosis: spot funnel leaks, weak channels, and paid inefficiencies fast.
- Practical data builds: pull, clean, and simulate platform analytics for testing.
- Rapid test planning: design 4–6 week A/B experiments that improve ROI quickly.
- Executive reporting: craft clear KPI dashboards and concise insight summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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