Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets selling eco-friendly home products. This course teaches keyword research, technical SEO, Google Ads strategies, and data-driven optimisation techniques to increase traffic, conversions, and customer lifetime value as a Search Marketing Specialist in digital marketing.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Search Marketing Specialist Course equips you to boost sales of eco-friendly home products to Spanish-speaking customers using targeted SEO and SEM. You will learn to establish business objectives, conduct Spanish keyword research, organise multilingual websites, and implement technical tracking. Additionally, master creating effective Google Ads campaigns, refining landing pages, and applying data-informed testing and reporting to enhance conversions and optimise returns on your advertising spend.
Elevify advantages
Develop skills
- Market and audience analysis: set goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms that convert quickly.
- SEO foundations: optimise structure, on-page content, and Core Web Vitals effectively.
- Google Ads setup: create efficient high-ROI campaigns with focused themes and smart bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and scale successful SEO and SEM strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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