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Search Marketing Course

Search Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This course provides a hands-on, step-by-step guide to planning, launching, and optimising successful search marketing campaigns. You will master keyword research, match types, negative keywords, effective Google Ads account structures, budget management, bidding techniques, and compelling ad creation. Gain expertise in tracking setups, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
  • Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
  • Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
  • High-impact ad copy: develop responsive search ads and extensions that match buyer needs swiftly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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