Rural Tourism Marketing Course
This course equips you with skills to market rural tourism effectively using clear visitor personas, sustainable positioning, and data-driven digital campaigns. You will learn to design compelling offers, plan engaging content, and monitor key performance indicators to increase bookings, support local businesses, and promote authentic rural destinations in a practical way suitable for small communities.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Discover how to create sustainable visitor personas, research rural destinations, and craft authentic positioning and messaging that benefits local areas. Master selecting appropriate channels, developing content calendars, using simple analytics to measure results, and refining campaigns to boost bookings and off-season visits for rural tourism spots.
Elevify advantages
Develop skills
- Design visitor personas for rural tourism to attract sustainable high-value guests.
- Research rural destinations by mapping assets, stakeholders, risks, and seasons quickly.
- Develop digital channel strategies selecting cost-effective platforms ideal for rural areas.
- Create content calendars planning four weeks of SEO-optimized rural experience content.
- Use analytics to track traffic, engagement, bookings, and feedback in rural tourism.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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