Real-Time Bidding (RTB) Course
Gain expertise in Real-Time Bidding to excel in digital marketing. Master RTB strategies, audience targeting, bidding techniques, testing methods, and reporting skills to lower costs per acquisition, increase return on ad spend, and grow profitable campaigns for e-commerce businesses focused on performance.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set clever bids and price limits, organise campaigns by customer funnel stages, and create effective A/B tests. Plus, gain skills in reporting, analysing key performance indicators, and delivering straightforward updates to stakeholders, all in a sports apparel online shop context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel measures to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience targeting: create valuable RTB groups and intelligent bid adjustments.
- Bid strategy planning: establish, tweak, and refine RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly to reduce CPA.
- Leadership reporting: transform RTB data into simple insights and ready-to-use presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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