Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue growth, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You will learn to define KPIs, establish precise tracking, select appropriate attribution methods, and create effective audiences for US home and lifestyle buyers. Master testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Set precise ROAS, CPA, and revenue targets for programmatic expansion.
- Attribution mastery: Choose and verify the correct model for programmatic effectiveness.
- Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-ROI prospecting, retargeting, and lookalike segments.
- Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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