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Programmatic Marketing Course

Programmatic Marketing Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You will learn to define KPIs, establish precise tracking, select appropriate attribution methods, and create effective audiences for US home and lifestyle buyers. Master testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.

Elevify advantages

Develop skills

  • KPI strategy: Set precise ROAS, CPA, and revenue targets for programmatic expansion.
  • Attribution mastery: Choose and verify the correct model for programmatic effectiveness.
  • Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
  • Audience building: Develop high-ROI prospecting, retargeting, and lookalike segments.
  • Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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