Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue growth, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You will learn to define KPIs, establish precise tracking, select appropriate attribution methods, and create effective audiences for US home and lifestyle buyers. Master testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Set precise ROAS, CPA, and revenue targets for programmatic expansion.
- Attribution mastery: Choose and verify the correct model for programmatic effectiveness.
- Testing framework: Conduct quick A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-ROI prospecting, retargeting, and lookalike segments.
- Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course