Programmatic Ads Course
This course equips you with essential skills to launch and optimize profitable programmatic advertising campaigns, from planning and targeting to execution and performance scaling.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced way to run profitable campaigns. You will learn to turn business goals into clear KPIs, create accurate budgets, and calculate ROAS, CPA, and breakeven points. Gain mastery in targeting, audience modelling, automated bidding, platform selection, and optimisation tactics to scale performance, manage risks, and report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modelling: Quickly turn CPM, CTR, and ROAS into clear media plans.
- Automated bidding mastery: Set up smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose effective DSPs, deals, and ad formats swiftly.
- Optimisation and risk control: Conduct tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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