Paid Search Intelligence Course
This course equips you with practical skills to analyze, visualize, and optimize paid search campaigns using CSV data, key metrics, and industry benchmarks to drive business performance and ROAS improvements.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Paid Search Intelligence Course teaches you how to clean and organise CSV data, calculate and understand key metrics, and identify performance issues in brand, non-brand, and competitor campaigns. You will learn to create straightforward visualisations, compare against industry benchmarks, and convert insights into a targeted optimisation plan featuring practical steps, realistic projections, and succinct reports ready for executives.
Elevify advantages
Develop skills
- Diagnose paid search performance: identify waste and link ROAS to actual business KPIs.
- Build clean Google Ads datasets: parse CSVs, correct errors, and segment by device.
- Visualise PPC data quickly: charts, heatmaps, and tables that highlight profit drivers.
- Design sharp PPC reports: benchmark against the market and promote clear optimisation actions.
- Launch focused optimisations: bids, keywords, and tests that boost ROAS swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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