Media Marketing Course
This course equips you with practical skills to plan, execute, and optimize media marketing campaigns for a D2C natural skincare brand, focusing on data-driven strategies to drive sales growth across multiple channels.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Media Marketing Course teaches you how to plan and run profitable campaigns for a D2C natural skincare brand. You will learn to define SMART objectives, choose the right KPIs and attribution model, set up GA4 and UTMs, and build a clear media plan. Practice creative concepts, CRO, testing, reporting, and influencer scaling so you can confidently optimise spend and grow sales across paid, owned, and earned channels.
Elevify advantages
Develop skills
- KPI strategy & analytics: set SMART goals, GA4 tracking, and UTM standards.
- Media planning mastery: build $10K plans, forecast ROAS, and optimise budgets fast.
- Paid & earned media execution: launch search, social, email, and influencer campaigns.
- Conversion-focused UX & copy: improve product pages, checkout flow, and microcopy.
- Testing & reporting: run A/B tests, read dashboards, and deliver clear exec summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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