Marketing Planning & Management Course
Gain expertise in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, create efficient digital funnels with high returns, establish KPIs based on annual recurring revenue, and refine SEO, paid advertising, email campaigns, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, run, and optimise marketing strategies that drive qualified leads and sustainable growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting annual recurring revenue targets reliably. You will learn to create coordinated sales and marketing funnels, establish key performance indicators, calculate average contract value and customer acquisition costs, and develop achievable conversion paths. Master strategies for channels, lead qualification, automation tools, performance dashboards, and regular testing to effectively plan, implement, and improve campaigns that produce quality leads and revenue growth.
Elevify advantages
Develop skills
- Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
- Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, and pipeline.
- Plan digital channels efficiently: SEO, paid ads, email, and demand generation that deliver results.
- Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
- Optimise CAC and funnels: test, track, and improve campaigns using actual data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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