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Marketing Planning & Management Course

Marketing Planning & Management Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting annual recurring revenue targets reliably. You will learn to create coordinated sales and marketing funnels, establish key performance indicators, calculate average contract value and customer acquisition costs, and develop achievable conversion paths. Master strategies for channels, lead qualification, automation tools, performance dashboards, and regular testing to effectively plan, implement, and improve campaigns that produce quality leads and revenue growth.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, and pipeline.
  • Plan digital channels efficiently: SEO, paid ads, email, and demand generation that deliver results.
  • Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
  • Optimise CAC and funnels: test, track, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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