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Marketing Data Analytics Course

Marketing Data Analytics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This Marketing Data Analytics Course teaches you how to set goals, pick KPIs, and work out key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce examples. You will learn to clean and join data from major platforms, create simple models in spreadsheets, apply benchmarks from Brazil and Latin America, and transform results into straightforward reports, insights, and budget suggestions that improve performance.

Elevify advantages

Develop skills

  • Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
  • Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
  • Turn analytics into clear reports, charts, and executive summaries for managers.
  • Use benchmarks and simple models to size opportunities and test budget scenarios.
  • Translate channel performance into sharp insights, tests, and budget shifts.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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