Marketing Data Analytics Course
This course equips learners with practical skills in marketing data analytics, focusing on KPI calculation, data preparation, reporting, benchmarking, and deriving actionable insights for e-commerce performance optimization.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you how to set goals, pick KPIs, and work out key metrics like CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce examples. You will learn to clean and join data from major platforms, create simple models in spreadsheets, apply benchmarks from Brazil and Latin America, and transform results into straightforward reports, insights, and budget suggestions that improve performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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