marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring, and behaviour-driven workflows in platforms like HubSpot and Marketo. This boosts trial-to-paid conversions and produces leads ready for sales teams, ensuring scalable business impact in competitive markets.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: gather, integrate, and enhance fields quickly.
- Set up effective lead scoring in HubSpot or Marketo to identify qualified marketing leads.
- Craft converting trial nurture emails using intelligent personalisation techniques.
- Manage automation workflows with decision branches, limits, and exclusion rules.
- Track trial-to-paid metrics and conduct fast A/B tests to refine campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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