Google Analytics Course
Master Google Analytics to transform data into actionable business insights, covering setup, tracking, analysis, and optimization techniques for enhanced performance.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set key performance indicators, and convert business objectives into straightforward tracking needs. You will learn to implement GA4 and Universal Analytics using Google Tag Manager, understand event categories, and set up advanced e-commerce tracking. Gain hands-on experience in analysing user behaviour and sales funnels, segmenting data, generating reports, and quality checks to swiftly spot insights and suggest reliable, data-backed improvements.
Elevify advantages
Develop skills
- Analytics strategy design: quickly set up efficient, effective GA4 and UA systems.
- Tagging and tracking: implement neat GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: identify funnel problems, cart errors, and device-related drop-offs.
- KPI and segmentation mastery: establish precise KPIs and valuable audience groups.
- Insight to action: transform reports into A/B tests, UX improvements, and campaign successes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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