Fundamentals of Digital Marketing Course
This course offers a practical introduction to digital marketing, focusing on low-budget strategies to achieve measurable results through audience analysis, platform selection, content creation, tracking, and optimization techniques.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Basics of Digital Marketing Course provides you with a straightforward, step-by-step approach to plan and execute low-budget campaigns that deliver real results. You will learn to study your audience, pick suitable platforms, create basic combined campaigns, write compelling adverts and emails, install tracking tools, prepare practical budgets, and improve results using everyday tools, standards, and processes you can use right away.
Elevify advantages
Develop skills
- Platform choice & tools: Create efficient, high-return campaigns on small budgets.
- Audience & tracking: Identify customer types, set goals, and monitor GA4 results.
- Campaign writing & pages: Develop unique offers, advert text, and landing pages that convert quickly.
- Email & loyalty: Start customer journey emails, use testimonials, and set up referral schemes.
- Budgeting & experiments: Distribute $1K, conduct A/B tests, and improve returns using reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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