E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to drive conversions. Gain insights into buyer psychology, create persona-driven campaigns, design persuasive user experiences, and apply data-driven testing to build effective digital marketing that converts home office shoppers into loyal customers. This course equips you with practical tools to optimise online sales funnels and boost revenue through behavioural insights and targeted strategies.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course provides practical, psychology-driven strategies to boost conversions among home office buyers. You will learn to develop precise buyer personas, chart decision-making paths, and craft compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges in communications and designs, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: write emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales.
- Testing and analytics: conduct A/B tests and analyse data to scale successful strategies.
- Retargeting mastery: create cart recovery and remarketing flows to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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