email marketing training
Gain expertise in ecommerce email marketing: smartly segment audiences, craft revenue-driving campaigns, write engaging copy, set up efficient automations, and measure returns effectively. Perfect for digital marketers aiming to increase sales and customer interaction for sustainable and specialised online businesses in Uganda and beyond.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a straightforward, step-by-step method to quickly plan and refine ecommerce email campaigns. Master audience segmentation, list maintenance, and RFM strategies, then create powerful welcome series, promotional blasts, and win-back sequences. Develop compelling copy, irresistible offers, and ready-to-use templates, automate key flows, monitor vital performance indicators, conduct A/B testing, and roll out a professional 4-week campaign that generates steady income.
Elevify advantages
Develop skills
- Smart segmentation: create effective lists using RFM analysis and customer behaviour insights.
- Rapid campaign planning: build 4-week email schedules designed to boost sales.
- Compelling email copy: develop attention-grabbing subject lines, offers, and call-to-action buttons.
- Practical automation: implement welcome, abandoned cart, and post-purchase sequences effortlessly.
- Data-focused optimisation: analyse metrics, run tests, and enhance email performance for better returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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