e-commerce site training
Gain expertise in e-commerce site development tailored for digital marketers in Uganda. Master designing conversion-focused customer journeys, selecting scalable technology stacks, implementing GA4 event tracking and pixels, refining user experience and checkout processes, and leveraging data analytics to create revenue-generating campaigns that grow sustainably.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course provides a complete guide to building and improving an online shop that converts visitors into buyers. You will learn to select the best platforms and tools, create user-friendly navigation, organise product information, set up tracking, analytics, and email collection. It also includes A/B testing, SEO optimisation, security measures, privacy compliance, and strategies for continuous improvement to increase sales reliably.
Elevify advantages
Develop skills
- Master conversion tracking: set up pixels, tags, and server events quickly and effectively.
- Build high-performing funnels: create SEO-optimised user paths that increase successful purchases.
- Select smart e-commerce tools: pick scalable platforms, APIs, and data structures.
- Conduct practical A/B testing: run tests, analyse results, and refine top-performing pages.
- Ensure store compliance: implement essential privacy, security, and PCI standards confidently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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