E-commerce Analytics Course
This course equips you with practical skills to analyze e-commerce data, derive actionable insights, and drive business growth through metrics, segmentation, and optimization techniques.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This E-commerce Analytics Course teaches you how to clean and structure CSV data, calculate key metrics, and compare performance across channels, devices, countries, and product categories. You will learn to analyse customer behaviour, create segments, estimate CLV, and use attribution models. Transform insights into clear recommendations, A/B tests, and dashboards that increase revenue, improve retention, and optimise budget allocation.
Elevify advantages
Develop skills
- Mastery of e-commerce KPIs: quickly compute AOV, CLV, conversion rate, and channel ROI.
- Customer segmentation: create value-based cohorts to enhance retention and revenue.
- Attribution in practice: compare last-touch, multi-touch, and session-based models.
- Data cleaning for marketers: fix messy CSVs, outliers, and IDs for reliable reports.
- Actionable testing: design A/B experiments and dashboards that deliver quick wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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