Digital Marketing Strategies Course
This course equips participants with practical skills to develop and execute digital marketing campaigns tailored for eco-friendly home products, focusing on market analysis, strategy formulation, channel selection, and performance optimization to drive business growth.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course provides a full, hands-on approach to planning and running effective campaigns for eco-friendly home products. You will learn to study markets and customers, set clear positioning and SMART goals, select suitable channels, and create a 3-month action plan with proper budgets. Gain skills in monitoring, testing, and improving campaigns to ensure they are trackable, expandable, and support actual business expansion.
Elevify advantages
Develop skills
- Master market research: quickly identify eco-friendly niches, competitors, and customer needs.
- Develop buyer personas and positioning: create detailed profiles for eco-home customers and strong value propositions.
- Design channel strategies: choose effective combinations of SEO, paid ads, email, and influencer marketing.
- Optimise using data: monitor with GA4, conduct A/B tests, and adjust campaigns for better results.
- Build a 3-month growth plan: set flexible budgets, run conversion tests, and implement customer retention tactics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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