Digital Marketing Specialist Course
This course equips you with practical expertise in digital marketing, focusing on performance-driven strategies to boost conversions, manage paid campaigns effectively, and leverage analytics for data-informed decisions while ensuring compliance with industry standards.

flexible workload from 4 to 360h
valid certificate in your country
4.2 in rating
What will I learn?
Gain hands-on skills to create precise buyer profiles, craft sales funnels that convert well, and pick suitable channels for each step. Learn how to organise paid promotions, establish achievable KPIs, and work out budgets that meet goals. Utilise GA4, Tag Manager, and major ad platforms to monitor outcomes, conduct A/B tests, and refine weekly, while adhering to privacy and data standards.
Elevify advantages
Develop skills
- Performance funnel design: create complete funnel paths that convert quickly.
- Paid media strategy: organise, budget, and improve high-return Search and Meta ads.
- Analytics and tracking: install GA4, GTM, and conversion events that function properly.
- Testing and optimisation: perform A/B tests and expand successful ones using defined KPIs.
- Segmentation and automation: implement focused sequences that enhance retention and LTV.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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