Digital Marketing for Nonprofits Course
This course equips nonprofit professionals with practical digital marketing strategies to enhance online fundraising, focusing on donor engagement, campaign planning, and performance optimization for small urban education organizations.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you how to increase online donations for small urban education nonprofits using straightforward, practical methods. You will learn to chart donor paths, create personas from scarce data, and develop effective email, social media, and website interactions. Plan brief campaigns, monitor essential metrics, experiment with enhancements, and refine donation pages and affordable ads to boost contributions and keep more supporters.
Elevify advantages
Develop skills
- Effective nonprofit copywriting: create donor pages, emails, and calls to action that encourage giving.
- Social media and advertising for nonprofits: organise low-cost, high-return campaigns quickly.
- Donation user experience and basic search optimisation: improve pages, monitor GA4 conversions, and increase visitors.
- Email fundraising processes: develop short sequences, divide lists, and raise more funds.
- Data-based campaign planning: establish SMART objectives, trial creative elements, and evaluate returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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