digital marketing and communication training
Gain expertise in digital marketing and communication to drive successful campaigns. This course covers data-driven strategies, customer journey mapping, A/B testing, analytics setup, and omnichannel approaches to increase traffic, conversions, and customer loyalty while aligning with growth objectives.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a practical framework to plan and execute effective digital marketing strategies. You will learn to position brands, understand customer journeys, create omnichannel campaigns, and optimise email, social media, content, and paid ads. Master tracking KPIs, setting up analytics tools, testing creatives, and refining sales funnels for measurable results and business growth.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, implement GA4, UTMs, and attribution swiftly.
- Design effective funnels: map customer paths, enhance UX, and boost conversions quickly.
- Develop omnichannel strategies: integrate email, social, paid ads, and SEO for impact.
- Conduct A/B testing: experiment with creatives, pages, and flows to improve ROAS.
- Bridge offline and online: convert events, PR, and retail into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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