Digital Marketing Analytics Course
This course equips you with essential analytics tools to optimize digital marketing strategies, focusing on performance tracking, revenue analysis, and campaign improvements for ecommerce success.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master key analytics skills to monitor performance, gauge revenue, and improve campaigns across various channels. In this targeted course, you will learn to create tidy datasets, examine funnels and customer paths, identify drop-offs, and plan effective tests. Produce straightforward reports, summaries ready for executives, and practical recommendations that boost conversions, enhance retention, and improve returns on advertising spend.
Elevify advantages
Develop skills
- Funnel analysis in GA4: chart user paths and quickly spot expensive drop-offs.
- Ecom KPI expertise: monitor AOV, ROAS, CPA, and LTV to grow fitness retail.
- A/B testing for ecommerce: create fast, dependable experiments that increase revenue.
- Paid media optimisation: adjust bids, audiences, and creatives for better ROAS.
- Executive-ready reporting: transform complex data into clear, action-oriented briefs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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