Digital Marketing Analytics Course
This course equips you with essential analytics tools to optimize digital marketing strategies, focusing on performance tracking, revenue analysis, and campaign improvements for ecommerce success.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
Master key analytics skills to monitor performance, gauge revenue, and improve campaigns across various channels. In this targeted course, you will learn to create tidy datasets, examine funnels and customer paths, identify drop-offs, and plan effective tests. Produce straightforward reports, summaries ready for executives, and practical recommendations that boost conversions, enhance retention, and improve returns on advertising spend.
Elevify advantages
Develop skills
- Funnel analysis in GA4: chart user paths and quickly spot expensive drop-offs.
- Ecom KPI expertise: monitor AOV, ROAS, CPA, and LTV to grow fitness retail.
- A/B testing for ecommerce: create fast, dependable experiments that increase revenue.
- Paid media optimisation: adjust bids, audiences, and creatives for better ROAS.
- Executive-ready reporting: transform complex data into clear, action-oriented briefs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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