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Digital Marketing Analytics Course

Digital Marketing Analytics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

Master key analytics skills to monitor performance, gauge revenue, and improve campaigns across various channels. In this targeted course, you will learn to create tidy datasets, examine funnels and customer paths, identify drop-offs, and plan effective tests. Produce straightforward reports, summaries ready for executives, and practical recommendations that boost conversions, enhance retention, and improve returns on advertising spend.

Elevify advantages

Develop skills

  • Funnel analysis in GA4: chart user paths and quickly spot expensive drop-offs.
  • Ecom KPI expertise: monitor AOV, ROAS, CPA, and LTV to grow fitness retail.
  • A/B testing for ecommerce: create fast, dependable experiments that increase revenue.
  • Paid media optimisation: adjust bids, audiences, and creatives for better ROAS.
  • Executive-ready reporting: transform complex data into clear, action-oriented briefs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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