Digital Asset Management Course
4/5
This course provides a comprehensive guide to implementing Digital Asset Management (DAM) systems, focusing on practical strategies for organizing, governing, and optimizing digital assets to support marketing campaigns in Brazil and Latin America. Participants will gain hands-on knowledge in taxonomy design, metadata optimization, permission management, lifecycle controls, and rollout planning to ensure efficient content discovery and brand consistency.
4.0 in rating
flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Digital Asset Management Course teaches you how to organise and manage files so that teams can quickly find the right content and keep to the brand. You will learn the basics of DAM, taxonomy, folders, collections, and metadata, as well as governance, roles, permissions, and approval workflows. You will get a straightforward implementation plan, inventory approaches, and controls for lifecycle, rights, and expirations suited to actual campaigns in Brazil and Latin America.
Elevify advantages
Develop skills
- Build DAM taxonomies: design folders, collections, and tags that marketers can find quickly.
- Optimise metadata: standardise fields, filenames, and search tags for campaigns.
- Govern assets: set roles, permissions, approvals, and audit trails that scale securely.
- Control asset lifecycle: automate usage rights, expirations, and compliant archiving.
- Lead DAM rollouts: plan inventory, migration, training, and adoption metrics from start to finish.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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