Digital and Social Media Course
This course equips participants with practical skills to enhance social media presence on Instagram and TikTok, focusing on content planning, creation, engagement, and analytics tailored for sustainable skincare businesses.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Digital and Social Media Course provides a straightforward, hands-on approach to boosting interaction on Instagram and TikTok. You will learn how to set clear objectives, select suitable platforms, and create 4-week content schedules featuring compelling hooks, core themes, and calls to action. Gain expertise in short-form videos, content repurposing, data analysis, A/B testing, user-generated content, and community strategies designed for sustainable skincare businesses, enabling you to post regularly and see quick improvements.
Elevify advantages
Develop skills
- Editorial calendars: Develop 4-week content strategies using hooks, posting rhythms, and batch preparation.
- Social formats: Design effective Reels, carousels, Stories, and brief videos.
- Community growth: Implement quick engagement methods, user-generated content, and outreach to micro-influencers.
- Skincare positioning: Establish ethical direct-to-consumer brand perspectives and transform them into social posts.
- Analytics sprints: Monitor key performance indicators, conduct A/B tests, and refine content over 4-week periods.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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