Digital Marketing Technology Course
This course equips you with practical skills to implement effective digital marketing strategies using modern technology tools, focusing on goal setting, audience profiling, journey mapping, platform integration, tracking, and performance testing for e-commerce success.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short course teaches you how to set clear 3-month goals, profile audiences using practical research tools, and map effective online journeys from first contact to repeat buying. You will choose and link essential platforms, set up proper tracking, and create compliant measurement plans while carrying out focused tests that enhance performance, manage costs, and enable confident, data-based decisions.
Elevify advantages
Develop skills
- Audience personas: Quickly build data-supported profiles of eco-conscious shoppers.
- 3-month funnels: Map customer journeys, touchpoints, and small conversions that lead to sales.
- Martech stack: Link CRM, pixels, email, and analytics using no-code tools.
- Tracking & KPIs: Set up UTMs, dashboards, and key e-commerce metrics.
- Testing roadmap: Start quick A/B tests and improvements using ICE or RICE.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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