Performance Advertising Course
This course equips you with practical strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and fixing common issues like low CTR, high CPC, and poor conversions through targeted bidding, creative development, and 30-day optimization plans.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step approaches to identify low click-through rates, high cost per click, and poor conversion rates, then address them using better targeting, bidding, and ad creatives. Discover how to apply benchmarks, tracking reviews, attribution configurations, and 30-day optimisation strategies to create accurate performance overviews and expand successful campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build accurate ad performance overviews with straightforward, recorded assumptions.
- Develop 30-day optimisation plans: budgets, testing schedules, and campaign setups.
- Create high-converting ad creatives and landing pages for Meta, Google, and online shops.
- Conduct detailed gap assessments to quickly identify CTR, CPC, ROAS, and conversion problems.
- Select effective bidding, tracking, and audience tactics across Meta and Google.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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