Martech Course
This course equips you with essential Martech skills to design, implement, and optimize marketing technology stacks for effective campaigns.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Martech Course provides a practical, fast-paced way to plan and execute high-performing campaigns. You will learn to define brand positioning, map customer journeys, build personas, and assess your market size. Then, you will master selecting the right tech stack, managing data flows, automation, personalisation, and coordinating multiple channels, along with measurement, attribution, testing, security, and cost control to scale results confidently.
Elevify advantages
Develop skills
- Martech stack design: plan lean, scalable tools for high-ROI campaigns.
- Data integration: connect Shopify, CRM, CDP, and ads for clean, real-time flows.
- Automated journeys: build multi-channel flows with triggers, cadence, and failsafes.
- Measurement and attribution: track KPIs, ROAS, and test what truly drives lift.
- Security and governance: apply consent, access control, and vendor risk best practices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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