Machine Learning in Marketing Course
This course equips marketers with practical machine learning skills to enhance campaigns, predict customer behavior, and measure business impact through data-driven strategies.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Machine Learning in Marketing Course teaches you how to link KPIs to actual business results, make sense of benchmarks, and transform data into focused actions. You'll learn to ready and assess data, grasp important models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns using straightforward testing strategies, risk management, and trackable revenue effects in a short, hands-on way.
Elevify advantages
Develop skills
- ML-powered segmentation: quickly create valuable customer groups for fashion buyers.
- Propensity modelling: apply churn and purchase predictions to launch clever campaigns.
- Data-ready marketing: check CRM and channel data to ensure it's fit for ML use.
- KPI-driven testing: set up A/B and uplift tests to show ML's revenue effects.
- Workflow integration: fit ML predictions into emails, adverts, and website customisation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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