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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This short, practical course shows you how to build high-performing B2B email programmes that consistently generate qualified leads. You will define buyer personas, map problems to offers, design segmented nurture flows, and write conversion-focused copy. Learn lead scoring, automation, deliverability, testing, and analytics so you can launch compliant, scalable campaigns that move prospects to sales faster.

Elevify advantages

Develop skills

  • Build B2B SaaS email strategies: align personas, offers, and KPIs fast.
  • Design segmented nurture flows: 5–7 step sequences that convert leads to SQLs.
  • Implement lead scoring: combine behaviour and firmographics for sales-ready MQLs.
  • Optimise with testing: run A/B tests and dashboards to lift pipeline metrics quickly.
  • Set up compliant ops: deliverability, consent, and Martech integration done right.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be selected.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of valuable information.
WiltonCivil Firefighter

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