Performance Marketing Channels Course
This course equips marketers with practical skills to plan, execute, and optimize performance marketing channels for maximum ROI, covering strategy, tracking, testing, and budgeting across search, social, email, display, and affiliate platforms.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning your channel mix, structuring campaigns, and allocating budgets for the best returns. You'll learn to utilise search, social media, email, display, and affiliate channels throughout the customer journey, establish clear KPIs, create reliable tracking and dashboards, assess tests, handle risks, and confidently optimise creatives, audiences, and bids in a concise, targeted programme.
Elevify advantages
Develop skills
- Build comprehensive channel plans across the funnel: search, social, email, and display that drive conversions.
- Set up GA4, pixels, and proper UTMs for precise, privacy-compliant performance tracking.
- Design efficient campaign structures and audiences that reduce customer acquisition costs and improve return on ad spend quickly.
- Develop fast test plans for ads, bids, and landing pages to identify and scale successful elements rapidly.
- Convert market insights and lifetime value data into intelligent budgets, KPIs, and forecasts prepared for risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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