Campaign Analytics Course
This course provides hands-on training in analyzing campaign performance, calculating KPIs, and creating optimization strategies based on 30-day data to enhance revenue and ROAS.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
The Campaign Analytics Course equips you with practical skills to analyse performance data, compute key KPIs, and transform 30-day results into straightforward optimisation plans. You will learn to compare channels, apply attribution models, set up tests, and shift budgets confidently. Gain insights specific to platforms, deliver succinct reports, and develop an actionable roadmap that boosts revenue and return on ad spend.
Elevify advantages
Develop skills
- Mastery of campaign KPIs: compute, compare, and report CTR, CPA, ROAS over 30 days.
- Attribution modelling: apply and describe last-click, time decay, and data-driven approaches.
- Generating insights: convert 30-day data into clear, impactful optimisation steps.
- Budget reallocation: create data-supported media adjustments to grow successes and reduce waste.
- Executive reporting: prepare concise, manager-friendly 30-day performance presentations and tables.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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