E-commerce Analytics Course
This course equips you with practical skills to analyze e-commerce data, derive actionable insights, and drive business growth through metrics, segmentation, and optimization techniques.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This E-commerce Analytics Course teaches you how to clean and structure CSV data, calculate key metrics, and compare performance across channels, devices, countries, and product categories. You will learn to analyse customer behaviour, create segments, estimate CLV, and use attribution models. Transform insights into clear recommendations, A/B tests, and dashboards that increase revenue, improve retention, and optimise budget allocation.
Elevify advantages
Develop skills
- Mastery of e-commerce KPIs: quickly compute AOV, CLV, conversion rate, and channel ROI.
- Customer segmentation: create value-based cohorts to enhance retention and revenue.
- Attribution in practice: compare last-touch, multi-touch, and session-based models.
- Data cleaning for marketers: fix messy CSVs, outliers, and IDs for reliable reports.
- Actionable testing: design A/B experiments and dashboards that deliver quick wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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