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E-commerce Analytics Course

E-commerce Analytics Course
flexible workload from 4 to 360h
valid certificate in your country

What will I learn?

This E-commerce Analytics Course teaches you how to clean and structure CSV data, calculate key metrics, and compare performance across channels, devices, countries, and product categories. You will learn to analyse customer behaviour, create segments, estimate CLV, and use attribution models. Transform insights into clear recommendations, A/B tests, and dashboards that increase revenue, improve retention, and optimise budget allocation.

Elevify advantages

Develop skills

  • Mastery of e-commerce KPIs: quickly compute AOV, CLV, conversion rate, and channel ROI.
  • Customer segmentation: create value-based cohorts to enhance retention and revenue.
  • Attribution in practice: compare last-touch, multi-touch, and session-based models.
  • Data cleaning for marketers: fix messy CSVs, outliers, and IDs for reliable reports.
  • Actionable testing: design A/B experiments and dashboards that deliver quick wins.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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