E-commerce Conversion Optimization with Data Analytics Course
This course equips you with practical data analysis skills to boost e-commerce conversions in fashion and streetwear, focusing on funnel metrics, device/channel performance, goal setting, issue identification, and A/B testing for checkout optimization and trust-building.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This short, hands-on course teaches you how to improve e-commerce sales using actual data from fashion and streetwear. You will learn important funnel measures, analyse performance by device and channel, and use U.S. standards to set achievable goals. You will practise identifying issues, doing fast data checks, simulating results, and changing insights into focused A/B tests that enhance checkout, build trust, and increase average order value.
Elevify advantages
Develop skills
- Mastery of conversion standards: quickly set realistic targets for fashion e-commerce.
- Setting analytics goals: transform business key indicators into clear, measurable targets.
- Funnel analysis: identify weaknesses using data on devices, channels, products, and user behaviour.
- From insights to hypotheses: turn basic data into effective A/B test concepts.
- Optimising checkout experience: create simple improvements for cart, payments, and trust features.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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