Conversion Optimization Course
Master conversion rate optimization (CRO) techniques to analyze user behavior, run effective A/B tests, and implement data-driven changes that increase website conversions and revenue.

flexible workload from 4 to 360h
valid certificate in your country
What will I learn?
This Conversion Optimisation Course teaches you how to analyse funnels, define KPIs, and identify drop-off points using Google Analytics, heatmaps, and simple dashboards. Learn to design and prioritise A/B tests, estimate sample sizes, and conduct valid experiments that avoid common data pitfalls. By the end, you will confidently turn insights into winning on-site changes that boost conversions and revenue quickly.
Elevify advantages
Develop skills
- CRO analytics setup: configure GA, events, and funnels quickly, without a data team.
- Mobile UX auditing: spot high-impact friction on product, cart, and checkout flows.
- A/B test design: craft hypotheses, variants, and ICE scores for quick wins.
- Experiment validity: size samples, time tests, and call winners with confidence.
- CRO reporting: turn test results into clear roadmaps and stakeholder-ready summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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